As a family business ourselves, we know the importance of this time. It’s a time to reach out to our every day, loyal customers yet still try to keep our head up, keep gaining customers and keep moving forward.
A wise man once told me, NO ONE WANTS TO FOLLOW A LEADER WHOSE HEAD IS DOWN.
The country is going to open up again and business probably won’t go back to normal right away but we still have to be ready to move, adapt and succeed through another time of change.
Either way, it’s a short season that has never been so difficult. The good news is that we are here to tell you that it doesn’t have to be hard. Whether you are working from home or in the office, we here at Harvest Print are here to help. You can do it!
1. Full Service Direct Mail –
Direct mail has a much higher success rate than any form of digital marketing. In fact, it’s as high as 9%. That may not sound high but think about it. If you send out a card to 100 clients and your return is 9 new clients – that’s AMAZING! If you are a B2C company, now is the PERFECT time for direct mail. People have never spent so much time at home. Digital marketing is over saturated and direct mail is guaranteed to be read.
If you are B2B company, get your design ready now for when businesses open again – it’s sooner than you think. Wait to send your direct mail to clients as many offices are understaffed or closed entirely. We want to make sure your mail gets into the correct hands.
Harvest Print is full service so we can design, print and mail your piece all with a phone call. Save gas, time and you can do everything with us from home.
2. Postcards –
- Sending your client a personalized postcard that is branded with your company logo is a perfect personal touch. This creates company exposure and sends a personal touch on that you sincerely care about your clients. As well, it’s one more touch from your brand that they have chosen the right one to take care of their need.
- Had to cancel and change the date on an event that was planned? Wedding? Association Meeting? Your company’s annual convention? Send your audience a postcard with the new “change the date” of the event with details included.
3. Signage
Yard signs, banners, flags & retractable banners – these are all ways to communicate the changes happening during this time. We’ve all had to adapt. Limited hours of operation? Curbside pick up? Take out only? These are simple and effective ways to market to clients on what your business is offering. They get seen by heavy traffic and assist in navigating traffic to keep the process safe and easy.
4. Brochures or Flyers –
Want your clients to understand your business better? Think about a brochure or flyer.
Designing and printing a brochure is an impactful marketing strategy yet low in cost to produce. Brochures are able to unravel a business’ value and highlight products they sell.
Brochures are an excellent way to tell your story, include your experience and feature the multiple products you sell.
With so many business changes happening and so much uncertainty, brochures can provide some understanding and direction on all of the changes happening. Be that source for your client – a trust worthy source of change and direction.
5. Business Cards –
Business cards are the perfect size (3.5 x 2) to jot down a quick note or reminder.
Does your business have different hours or offering different services during this pandemic time? A business card is a great friendly reminder that you are here to help.
Overall, Harvest Print is here to help! We have so many products and so many tools that can allow you to stay on top of this ever-changing world right now. Most of all, we care about our clients. We understand that your success is our success and there’s nothing more we like to see at the end of the day is our clients growing & thriving. Stay home, stay safe and stay healthy. To find out more information on all of our products, check us out at www.harvest-press.com.
