When a business takes the time to send holiday cards it shows that they value someone enough to make the time to wish them a happy holiday season. It showcases your success.
A quality holiday card tells the recipient that your business is doing well. And people want to do business with successful people
2020 has been quite a year. The ups and downs of running a business and running a family has been quite an experience. I have learned many things this year, but the most important trait is that gratitude and being positive has been the most important characteristic of successful survival (for me.) Thrive – not survive, right? Personally, the way I’ve been able to do that is by keeping my head up, putting one foot in front of the other and NO MATTER WHAT – keep smiling. And then share the love to my family, friends, employees, and clients.
The new year is almost upon us and most likely you are looking forward to it hoping that 2021 brings us something that is a little bit different. If you are a small business owner like me, you have a formidable to-do list to finish the year. While you are checking that list, do not cross off the task of sending holiday cards! I know, I know – you are tempted to ask yourself, “do people really notice whether or not I send a card?” or “ Is the time and money spent on sending them out really making an impressing?” My answer is yes. This is one way as a family or a small business you can share some positivity and love. Spread some holiday cheer. Goodness gracious, we all need some holiday cheer this year!
Here are 5 short reasons to highlight the importance of sending a holiday card:
- It helps forge a personal connection.
In today’s world – we operate mostly digitally by phone, text, or email. A holiday card offers a nice, tangible opportunity to go off the digital grid and touch our clients or family members without a cellphone or computer. The more we can build a relationship with our clients, the more we can ensure they will never leave us.
- Everyone opens a holiday card.
December is one of the busiest months of the year and people may quickly shuffle through their mail to cross it off their list. You know what they will read and take the time to look at? A holiday card! If you are a small business, this allows you to get your brand out there despite all the distractions of the season. If you are sending a personal card, this allows you to really spread some personal joy to the ones you love.
- You can show a different side of your brand.
All year long, small businesses are focused on how to showcase their brand to current & prospect clients. Sending out a holiday card is one opportunity to show your clients a different side of your business. Making it personal? Include a picture! Making it formal yet with holiday spirit? Write a personal note that touches how appreciative you are of their business. Need help designing a card? Harvest Print has quite a few example of options you can use or we can make a something completely custom to your style and personality.
- It proves you care.
Let us be honest. We are all busy. When a business or family takes the time to send a holiday card – it is simple. It shows you care. It shows you value their relationship enough to take the time to wish them a happy holiday season!
- It showcases your success.
A high-quality card tells the story that your business is doing well. And this might be a little offensive to someone, but people want to do busines with successful people. If you do not send a holiday card or send a low-quality card, it gives a poor impression of your business.
As this divergent year of 2020 is ending, let us end it on a high note by sending out a holiday card and spreading some holiday cheer! The time and effort it takes is worth it. I know it is a hassle and a bit of extra work in a busy month but be sure that your clients will notice and appreciate it.
Whether you have a holiday card that is already designed or need assistance with your creative work, Harvest Print can help! We can operate as a one stop shop for you – design, print and mail to your clients. It’s as easy as an email. Only need printing? We love those too! Regardless of how we can work together, Harvest Print please don’t hesitate to reach out to us! It’s our pleasure to assist.
