Promotional products have been a cost-effective way to market a business for years. Whether you are a start up business or a big enterprise, promotional products are a favorite and effective way to market your business.
If you know me, I’m big on statistics and tracking to see if what we do works. Read below to see some incredible statistics on the success of promotional products.
- 6 out of 10 consumers keep a promotional product with them for up to two years.
- 85% of people do business with the company giving the promotional product.
- 89% of consumers can recall the advertiser after two years of receiving a promotional product.
- In the US, 8 out of 10 consumers have 1 to 10 promotional products.
- 53% of these people use a promotional product at least once a week.
- 31% of people own a promotional bag.
As well as these important statistics above, 94% of people remember WHERE they received a promotional product as well as 83% of people LIKED to be gifted one. When’s the last time you got something from a business that you liked? Want to grow your business and get more clients? Start giving away promotional products. 85% of people who receive a promotional product do business with the advertiser. That’s an 85% success rate. If you ask me, that’s a pretty awesome statistic.
Choosing a Product that works:
The importance of promotional products is recognized by small and large businesses, especially if there is a large competitive market. One way to stand out from your competition is by choosing a high-quality packaging option. This makes the product enticing and draws attention to your company name. High quality packaging would have a company logo and a printed branded message. It would aim to intrigue the client to remember your name and to peak the client’s interest.
As well as a high-quality packaging product, choosing a promotional product that is useful for a few months at a time is important. This keeps your logo top of their mind and engaged with your brand. Think of a seasonal gift – an umbrella for Spring, a beach towel for Summer, a pair of gloves for fall or a hat for Winter. These are gift ideas that can be used 3 to 4 months at a time.
A common rule of thumb that marketers use as well is when picking a promotional product is choosing one that can be used daily – calendars, pens, mouse pads, water bottles, lip balms, etc. I currently have the following items in use right now in my life – a usb hub, chapstick, many different types of pens, hand sanitizer, notepads, a magnet, a chipclip, ear buds, a mask, a ruler and a shopping bag. These are all products I use on a daily basis! This is what I call Promotional Product Success!
Tv Commercials, Magazines, Newspaper & Magazine Advertising and Billboards all are helpful resources on how to advertise, but promotional products have quite a much lower unit price. Did you know that the average promotional product has a cost of 1.2 cents per 1,000 impressions? That’s cheap! Pens & Koozies with a company branded logo printed on it are inexpensive choices and are frequently used!
As a small business myself, I understand that every dollar I spend on marketing needs to see large return rates. The good news is that most of the manufacturers of promotional products keep the price points low. The products might be priced low, but the ROI is high. A study done my sageworld.com saw that 57% of people could remember the company name they saw on a personalized coffee mug. That’s the point! To give something away to increase brand awareness. What a value!
Increasing Customer Loyalty & Targeting an Audience
No one becomes a loyal customer solely because of a promotional product. Usually, that happens because they are happy with your product or service you are offering. However, it does help build customer loyalty. Your customers should be ordering your company’s products frequently. A good idea is to give away a promotional product when visiting clients or when they pick up an order. That way, your company’s name is available and convenient when the time is come to order your product again.
A tip? Make sure the promotional product is of high-quality standards and branded well! People associate premium quality gifts with
the quality of your business.
When marketing to clients, make sure you have a target audience. This will help you pick a promotional product that represents your brand and allows you choose a product that they will like and use. For example, if you are targeting someone in the education field, send them a lanyard or a notepad. Targeting someone in the medical field? Send them a USB in the shape of a syringe. Believe it or not, there is a promotional product for just about every type of field out there.
Promotional products are a perfect fit for every business. Every once in a while, it does take a bit of creative thinking and a few extra steps to find the right one that represents your brand well but sure enough, we can find something that is just right! If you need assistance, we would love to help you! It’s our biggest pleasure at Harvest Print to watch our clients see huge returns on minimal investment. Let us help you!