It doesn’t matter the holiday that you celebrate – Christmas, Hannukah, Kwanza or Festivus, there are many print marketing ideas that can be used to boost business sales. It’s the busiest shopping season of the year and your job in business is to influence a buyer’s decision. Make a sale easy and create motivation to the shopper by these print marketing ideas:
1. Holiday Card Printing
Print a custom holiday card that highlights your company logo, brand colors and a personalized message that speaks to your audience. Generic, store bought cards don’t give a message that you sincerely care about your clients. A personalized card creates a sentimental, meaningful message and allows you to connect to your client.
We suggest printing a card that has a branded envelope to match. This will allow your client to see who it’s coming from as well as it looks professional and personal. It’s going the extra mile in marketing which speaks to your client that tells them they are worth going the extra mile for. A fold-over card is considered traditional while a more contemporary version is a flat printed “postcard” style.
2. Holiday Flyer Printing
Planning on hosting a Black Friday Sale or Cyber Monday Sale? Offering huge discounts to close out the year or to take advantage of the busy holiday shopping season? You can boost your holiday traffic by printing holiday flyers to include in local newspapers, magazines, hang on coffee shops community boards or stuff in a shopper’s bag at check out. Either way, a flyer is a way to spread the word on the great deals you are offering during the holiday season.
A holiday flyer doesn’t have to be limited to retailers. Any company or business can promote an “end of year” deal that is going on. I guarantee you will see some extra traffic come your way if you hand or mail them out to current customers enticing them to place an order or to come in.
3. Holiday Banner Printing
Printing a holiday banner to put outside your business is personally my favorite way to spread holiday cheer. Reach the masses with MINIMAL cost with a cute and catchy holiday saying. Place that banner in a strategic location and include your holiday special to hundreds of customers every day. A busy road or traffic intersection, outside a shopping center or near a public location is a perfect spot to showcase a banner.
We have a store that is in front of a busy traffic intersection. I like to hang banners that say catchy slogans that catch a drivers attention and notice our business. Banners that say things like, ‘Happy Fall Ya’ll,” “Give Thanks,” “Spring in Here!,” “Beautiful one day, Perfect the next” (for Summer) , etc.
4. Holiday Wall & Floor Graphic
Catch a customer’s attention with a wall graphic that promotes your holiday sales. Wall & floor graphics are printed on a large format printer and can be placed in an indoor or outdoor location. Wall & floor graphics are adhesive so it sticks to the wall or floor. They are easy to hang and easy to take down. The graphic can be printed in custom sizes and offer large visual impact. You currently see quite a few floor graphic printing with COVID going around encouraging patrons to socially distance. Wouldn’t it be cute to do a holiday version of a floor graphic?
5. Holiday Sticker Printing
If you follow Harvest Print on social media, you will know that I love a good sticker. However, stickers are a versatile holiday marketing tool and offering a variety of creative ways to get your brand noticed. Here are a few ways to use stickers to serve your brand:
- Product packaging sticker – place the sticker on your store boxes at the register when being cashed out.
- Offer Gift Wrapping at your store? Use a sticker for a gift label
- Sending Holiday Cards to your clients? Use a sticker for an envelope sealer, address label or return address label.
Again, the more you brand, the more you show quality. People are attracted to quality.
6. Holiday Calendar Printing
If you give your clients end of the year appreciation gifts, a calendar is an excellent way to get in front of them 365 days a year. A calendar is useful and valued by the receiver. We highly recommend you use a thoughtful, creative and themed calendar for your client to proudly display year-round.
Whether you love the busy of the holiday season or look forward to the rest and quiet of January, as a business, the holiday season is one to take advantage of to boost your brand. Don’t miss out on these simple 6 steps on how to enhance your marketing to boost sales. If you need help with any of these steps, remember that here at Harvest Printing, we make it our mission to have your printing be easy and fun.