{"id":593,"date":"2021-03-10T12:37:39","date_gmt":"2021-03-10T17:37:39","guid":{"rendered":"https:\/\/harvest-press.com\/?p=593"},"modified":"2021-03-10T12:38:36","modified_gmt":"2021-03-10T17:38:36","slug":"promotional-products-that-work","status":"publish","type":"post","link":"https:\/\/harvest-press.com\/promotional-products-that-work\/","title":{"rendered":"Promotional Products that Work"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Promotional products have been a cost-effective way to market a business for years.\u00a0 Whether you are a start up business or a big enterprise, promotional products are a favorite and effective way to market your business.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you know me, I\u2019m big on statistics and tracking to see if what we do works.\u00a0 Read below to see some incredible statistics on the success of promotional products.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">6 out of 10 consumers keep a promotional product with them for up to two years.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">85% of people do business with the company giving the promotional product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">89% of consumers can recall the advertiser after two years of receiving a promotional product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the US, 8 out of 10 consumers have 1 to 10 promotional products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">53% of these people use a promotional product at least once a week.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">31% of people own a promotional bag.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As well as these important statistics above, 94% of people remember WHERE they received a promotional product as well as 83% of people LIKED to be gifted one.\u00a0 When\u2019s the last time you got something from a business that you liked?\u00a0 Want to grow your business and get more clients?\u00a0 Start giving away promotional products.\u00a0 85% of people who receive a promotional product do business with the advertiser.\u00a0 That\u2019s an 85% success rate.\u00a0 If you ask me, that\u2019s a pretty awesome statistic.\u00a0\u00a0<\/span><\/p>\n<h3><b><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-595\" src=\"https:\/\/harvest-press.com\/wp-content\/uploads\/2021\/03\/image1.jpg\" alt=\"\" width=\"1280\" height=\"626\" srcset=\"https:\/\/harvest-press.com\/wp-content\/uploads\/2021\/03\/image1.jpg 1280w, https:\/\/harvest-press.com\/wp-content\/uploads\/2021\/03\/image1-300x147.jpg 300w, https:\/\/harvest-press.com\/wp-content\/uploads\/2021\/03\/image1-1024x501.jpg 1024w, https:\/\/harvest-press.com\/wp-content\/uploads\/2021\/03\/image1-768x376.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>Choosing a Product that works:\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The importance of promotional products is recognized by small and large businesses, especially if there is a large competitive market.\u00a0 One way to stand out from your competition is by choosing a high-quality packaging option.\u00a0 This makes the product enticing and draws attention to your company name.\u00a0 High quality packaging would have a company logo and a printed branded message.\u00a0 It would aim to intrigue the client to remember your name and to peak the client\u2019s interest.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As well as a high-quality packaging product, choosing a promotional product that is useful for a few months at a time is important.\u00a0 This keeps your logo top of their mind and engaged with your brand.\u00a0 Think of a seasonal gift \u2013 an umbrella for Spring, a beach towel for Summer, a pair of gloves for fall or a hat for Winter.\u00a0 These are gift ideas that can be used 3 to 4 months at a time.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A common rule of thumb that marketers use as well is when picking a promotional product is choosing one that can be used daily \u2013 calendars, pens, mouse pads, water bottles, lip balms, etc.\u00a0 I currently have the following items in use right now in my life \u2013 a usb hub, chapstick, many different types of pens, hand sanitizer, notepads, a magnet, a chipclip, ear buds, a mask, a ruler and a shopping bag.\u00a0 These are all products I use on a daily basis! This is what I call Promotional Product Success!\u00a0\u00a0\u00a0<\/span><\/p>\n<h3><b>Low-Cost Marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tv Commercials, Magazines, Newspaper &amp; Magazine Advertising and Billboards all are helpful resources on how to advertise, but promotional products have quite a much lower unit price.\u00a0 Did you know that the average promotional product has a cost of 1.2 cents per 1,000 impressions?\u00a0 That\u2019s cheap!\u00a0 Pens &amp; Koozies with a company branded logo printed on it are inexpensive choices and are frequently used!\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a small business myself, I understand that every dollar I spend on marketing needs to see large return rates.\u00a0 The good news is that most of the manufacturers of promotional products keep the price points low.\u00a0 The products might be priced low, but the ROI is high.\u00a0 A study done my sageworld.com saw that 57% of people could remember the company name they saw on a personalized coffee mug.\u00a0 That\u2019s the point!\u00a0 To give something away to increase brand awareness.\u00a0 What a value!\u00a0\u00a0\u00a0<\/span><\/p>\n<h3><b>Increasing Customer Loyalty &amp; Targeting an Audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">No one becomes a loyal customer solely because of a promotional product.\u00a0 Usually, that happens because they are happy with your product or service you are offering.\u00a0 However, it does help build customer loyalty.\u00a0 Your customers should be ordering your company\u2019s products frequently.\u00a0 A good idea is to give away a promotional product when visiting clients or when they pick up an order.\u00a0 That way, your company\u2019s name is available and convenient when the time is come to order your product again.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A tip?\u00a0 Make sure the promotional product is of high-quality standards and branded well!\u00a0 <\/span><b>People associate premium quality gifts with\u00a0<\/b><\/p>\n<p><b>the quality of your business.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When marketing to clients, make sure you have a target audience.\u00a0 This will help you pick a promotional product that represents your brand and allows you choose a product that they will like and use.\u00a0 For example, if you are targeting someone in the education field, send them a lanyard or a notepad.\u00a0 Targeting someone in the medical field?\u00a0 Send them a USB in the shape of a syringe.\u00a0 Believe it or not, there is a promotional product for just about every type of field out there.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Promotional products are a perfect fit for every business.\u00a0 Every once in a while, it does take a bit of creative thinking and a few extra steps to find the right one that represents your brand well but sure enough, we can find something that is just right!\u00a0 If you need assistance, we would love to help you!\u00a0 It\u2019s our biggest pleasure at Harvest Print to watch our clients see huge returns on minimal investment.\u00a0 Let us help you!\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promotional products have been a cost-effective way to market a business for years.\u00a0 Whether you are a start up business or a big enterprise, promotional products are a favorite and effective way to market your business.\u00a0\u00a0 If you know me, I\u2019m big on statistics and tracking to see if what we do works.\u00a0 Read below&hellip;<\/p>\n","protected":false},"author":1,"featured_media":596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - 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