{"id":514,"date":"2020-05-13T18:14:08","date_gmt":"2020-05-13T22:14:08","guid":{"rendered":"http:\/\/harvest-press.com\/?p=514"},"modified":"2020-05-13T18:14:08","modified_gmt":"2020-05-13T22:14:08","slug":"can-use-postcards-marketing","status":"publish","type":"post","link":"https:\/\/harvest-press.com\/can-use-postcards-marketing\/","title":{"rendered":"How can I use Postcards for Marketing?!"},"content":{"rendered":"

As you know, I love direct mail.\u00a0 It has effective results and brings in clients.\u00a0 Harvest Print does many different types of mailings.\u00a0 One of my absolute favorite ways is by watching our clients send out postcards.\u00a0\u00a0\u00a0<\/span><\/p>\n

As a business owner, we understand the challenge of coming up with new and creative ways to <\/span>market your business<\/span><\/a>. \u00a0 If a company has a simple and direct message to communicate, a postcard can raise awareness, increase sales and actual foot traffic to your business.\u00a0\u00a0<\/span><\/p>\n

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Standard Postcard Size\u00a0<\/b><\/p>\n

We get asked all the time \u2013 What\u2019s the standard postcard size?\u00a0 Do I have to create my postcard so small?\u00a0<\/span><\/p>\n

This is an easy answer and yet two fold.\u00a0<\/span><\/p>\n

Postcards<\/span><\/a> can be designed and printed at any size.\u00a0 Harvest Print can work with any variation of design. However, if you are looking for a standard postcard size that will use a postcard stamp, they are sized as follows:\u00a0 3.5×5, 4.25×6 or 4.25×5.5.\u00a0 The current 2020 cost for a postcard stamp is $0.35 per stamp.\u00a0\u00a0\u00a0<\/span><\/p>\n

If you are looking for a marketing mail postcard (direct mail) and sending 200 postcards or more, your postage will be the same no matter what size postcard gets sent out.\u00a0 Moreover, the postcard can be custom size.\u00a0 The usual custom postcard sizes we tend to see in our print shop are as follows: 4×6, 5×7, 8×10, 5.5×8.5, 6×9, 6×11.\u00a0\u00a0<\/span><\/p>\n

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Reasons to Send Your Customers Postcards\u00a0<\/b><\/p>\n

    \n
  1. \u00a0Postcards are cheap!\u00a0 Postcards are less expensive than a letter, an envelope and the cost of labor to fold and insert into an envelope.\u00a0 If your message is direct, clear and simple, it\u2019s easy to fit your message on a postcard.\u00a0<\/span><\/li>\n
  2. Postcards are an easy read.\u00a0 People read and process facts very quickly.\u00a0 A postcard can be seen as an ad <\/span>BUT IT\u2019S AN ADVERTISEMENT THAT GETS READ!\u00a0 <\/i><\/b>With a postcard – it\u2019s a message they saw, processed and will stick with a client forever.<\/span><\/li>\n
  3. Reminders \u2013 Send a postcard to remind your customer of things going on within your business:\u00a0<\/span><\/li>\n<\/ol>\n

    For example \u2013 Shop the Sale, Order Now, RSVP, Deadline Extention, Renew\u00a0 Now, etc.\u00a0\u00a0<\/span><\/p>\n

      \n
    1. \u00a0Pre\/Post Show Mailing \u2013 Send a postcard inviting a client to attend or shop a show or visit your business at a tradeshow.\u00a0 Then, after the fact, send them a quick postcard thanking them for attending and participating in the show or event.\u00a0 This goes a long way!\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/li>\n
    2. \u00a0Happy Birthday\u2013 Did you know that in \u201cthis day and age\u201d customers expect us to know them on a first name basis?\u00a0 For example, businesses that sells insurance, sells real estate or anything financial are personal to each individual.\u00a0 Who I choose to shop car insurance through, buy a house with or invest with in life insurance \u2013 I kind of expect them to know my name.\u00a0\u00a0<\/span><\/li>\n<\/ol>\n

       <\/p>\n

      \"\"<\/p>\n

      This is a competitive market where customers are armed with too many choices of shopping online.\u00a0 Adding a personal touch of a birthday card will allow you, as the business owner, to cut through the noise of digital tools and deliver a relevant, innovative, personal message.\u00a0\u00a0<\/b><\/p>\n

        \n
      1. Invitation \u2013 Getting Married and want to send a <\/span>wedding save the date<\/span><\/a> postcard?\u00a0 Launching a new website or having a birthday party or corporate event?\u00a0 Sending a postcard invite has high-impact and it\u2019s an easy read that will allow the customer to retain and refer to for a later date.\u00a0<\/span><\/li>\n
      2. Happy Anniversary \u2013 Have a customer that bought something a year ago?\u00a0 Acknowledge your customer\u2019s loyalty!\u00a0 This will remind your client how happy they are with your product and keep them coming back for more. \u00a0 (Tip: you can also include an upgrade or a cross sale on this card!)\u00a0\u00a0<\/span><\/li>\n
      3. Change of plans or Opps!\u00a0 We made a mistake \u2013 A postcard can inform a client of a change of address, time, date or place.\u00a0 Changes happen all the time and a postcard is a simple, inexpensive way to spread the word.\u00a0\u00a0<\/span><\/li>\n<\/ol>\n

        Every once in a while we goof.\u00a0 Yikes!\u00a0 A postcard is an excellent way to provide the client with correct information.\u00a0\u00a0<\/span><\/p>\n

          \n
        1. \u00a0Referrals \u2013 Create a double postcard to generate referrals back to your business!\u00a0 What is a double postcard?\u00a0 It is two postcards that are perforated together.\u00a0 Your client can tear one postcard off, compose and send back to you!\u00a0 Referrals are IMPERATIVE for a business as people want to shop or buy from a trusted source.\u00a0\u00a0<\/span><\/li>\n
        2. \u00a0Thank you \u2013 Send a postcard to thank your client for their purchase or order or for stopping by!\u00a0 Remember that 20% of your company\u2019s clients are responsible for 80% of your future sales.\u00a0\u00a0<\/span><\/li>\n<\/ol>\n

           <\/p>\n

          Overall, it\u2019s important to continually reaching your customers.\u00a0 Harvest Print & Marketing wants to help you know your clients better.\u00a0 Continually building a relationship with your clients allows a positive sale experience.\u00a0 Furthermore, a positive experience can create a positive word of mouth recommendation.\u00a0<\/span><\/p>\n

          Need help designing it?\u00a0 <\/span>Harvest Print<\/span><\/a> can help!\u00a0 We can act as your one stop shop to design, print & mail.\u00a0 So let\u2019s get started!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

          As you know, I love direct mail.\u00a0 It has effective results and brings in clients.\u00a0 Harvest Print does many different types of mailings.\u00a0 One of my absolute favorite ways is by watching our clients send out postcards.\u00a0\u00a0\u00a0 As a business owner, we understand the challenge of coming up with new and creative ways to market…<\/p>\n","protected":false},"author":1,"featured_media":517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[1],"tags":[],"yoast_head":"\nHow can I use Postcards for Marketing?! - Harvest Print<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/harvest-press.com\/can-use-postcards-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can I use Postcards for Marketing?! - Harvest Print\" \/>\n<meta property=\"og:description\" content=\"As you know, I love direct mail.\u00a0 It has effective results and brings in clients.\u00a0 Harvest Print does many different types of mailings.\u00a0 One of my absolute favorite ways is by watching our clients send out postcards.\u00a0\u00a0\u00a0 As a business owner, we understand the challenge of coming up with new and creative ways to market…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/harvest-press.com\/can-use-postcards-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Harvest Print\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-13T22:14:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/harvest-press.com\/wp-content\/uploads\/2020\/05\/AdobeStock_68655192-2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"webcentre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"webcentre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/harvest-press.com\/can-use-postcards-marketing\/\",\"url\":\"https:\/\/harvest-press.com\/can-use-postcards-marketing\/\",\"name\":\"How can I use Postcards for Marketing?! 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