{"id":449,"date":"2019-05-05T21:57:58","date_gmt":"2019-05-06T01:57:58","guid":{"rendered":"http:\/\/harvest-press.com\/?p=449"},"modified":"2019-05-06T11:23:57","modified_gmt":"2019-05-06T15:23:57","slug":"5-marketing-strategies-new-businesses","status":"publish","type":"post","link":"https:\/\/harvest-press.com\/5-marketing-strategies-new-businesses\/","title":{"rendered":"5 Marketing Strategies for New Businesses"},"content":{"rendered":"
5 Marketing Strategies for New Businesses<\/b><\/span><\/p>\n Client Spotlight: J Lynn\u2019s Boutique<\/span><\/p>\n One of my favorite things about owning a print shop is getting to work closely with clients on marketing their business. There are so many ways we can help jump start a business by spreading the good news that they are OPEN! We recently had the pleasure of helping a new business do just that.<\/span><\/p>\n Meet Janice Graves; owner of J Lynn\u2019s Boutique Consignment. What\u2019s a boutique consignment? It\u2019s a store that takes anything second-hand (anything from Gap to Gucci), and also offers new, high-end goods such as jewelry, purses, and shoes. Janice saw a need in Tallahassee for a high-end boutique consignment and approached us for some assistance with marketing ideas that would help her business grow! Read on to discover the five ways Harvest Print & Marketing Solutions was able to assist J Lynn\u2019s Boutique with marketing strategies and techniques.<\/span><\/p>\n J Lynn\u2019s Boutique ran a direct mail campaign by announcing that she is \u201cnow taking consignments\u201d.\u00a0 <\/span>Harvest Print pulled a list of future clients on the following statistics:<\/span><\/p>\n These stats allowed her to \u201cqualify\u201d her candidate and send mail to a targeted audience. Then, Harvest Print created a postcard and mail processed it. In short, the term mail processing<\/i> is where we confirm all the addresses provided to us, print the addresses on the postcard, and then use a permit to mail them out through the post office. With direct mail, you never have to leave your house or office. Harvest Print handles the entire process from start to finish – design, print & mail.\u00a0<\/span><\/p>\n Another benefit of a direct mail\/bulk mail campaign is that the cost of postage is only $0.22 – $0.29 per piece whereas a stamp is $.0.35 and up. A bulk mail campaign is considered anything over 200 pieces of mail sent out at one time that is processed through a mail house. Overall, you could save yourself both time and money by using direct mail campaigns. <\/span><\/p>\n And guess what?!\u00a0 <\/span>J Lynn\u2019s Boutique Consignment\u2019s mailer worked!\u00a0 <\/span>Once we sent out the mailer, she started seeing responses and was so happy with the results. Success!\u00a0<\/span><\/p>\n An NCR form is a multi-part form constructed from carbonless copy paper. NCR forms allow multiple copies of a handwritten or impact-printed document to be created simultaneously. This is necessary for J Lynn\u2019s because she is taking consignment, and the NCR form allows her to document items. One copy for her and one copy for her client. It allows for good record keeping! <\/span><\/p>\n Business cards and gift cards are also important printed products to have for your new business. Gift cards encourage customers to return and buy more products or services and you can also gain new clients through them. Business cards, on the other hand, are essentially pocket-sized billboards for your business. They\u2019re nifty tools because they\u2019re often the first impression a potential client receives of you when you\u2019re out networking. A business card with an effective design can create life-long customers out of passing strangers. These 2×3.5-inch cards are powerful marketing tools that are both affordable and effective!<\/span><\/p>\n\n
\n
\n
\n