{"id":449,"date":"2019-05-05T21:57:58","date_gmt":"2019-05-06T01:57:58","guid":{"rendered":"http:\/\/harvest-press.com\/?p=449"},"modified":"2019-05-06T11:23:57","modified_gmt":"2019-05-06T15:23:57","slug":"5-marketing-strategies-new-businesses","status":"publish","type":"post","link":"https:\/\/harvest-press.com\/5-marketing-strategies-new-businesses\/","title":{"rendered":"5 Marketing Strategies for New Businesses"},"content":{"rendered":"

5 Marketing Strategies for New Businesses<\/b><\/span><\/p>\n

Client Spotlight: J Lynn\u2019s Boutique<\/span><\/p>\n

One of my favorite things about owning a print shop is getting to work closely with clients on marketing their business. There are so many ways we can help jump start a business by spreading the good news that they are OPEN! We recently had the pleasure of helping a new business do just that.<\/span><\/p>\n

Meet Janice Graves; owner of J Lynn\u2019s Boutique Consignment. What\u2019s a boutique consignment? It\u2019s a store that takes anything second-hand (anything from Gap to Gucci), and also offers new, high-end goods such as jewelry, purses, and shoes. Janice saw a need in Tallahassee for a high-end boutique consignment and approached us for some assistance with marketing ideas that would help her business grow! Read on to discover the five ways Harvest Print & Marketing Solutions was able to assist J Lynn\u2019s Boutique with marketing strategies and techniques.<\/span><\/p>\n

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  1. 1. Large Format Posters<\/span><\/a><\/span>:<\/span> When placed in the front windows of your future store, these large posters let people know something is coming soon! If you are opening a retail location that requires a good amount of traffic, it is crucial to create excitement for the people who drive by your location daily.\u00a0 <\/span>J Lynn\u2019s Boutique Consignment is fortunate to have a great location in a very busy strip mall next to a popular coffee chain along with a few cafes and a well-known drug store.\u00a0 <\/span>It\u2019s all about location, location, location; but if you don\u2019t get people excited for what\u2019s to come, your location won\u2019t matter. Large Format Posters also give you privacy while your store is in the work-in-progress stage. Your customers want to see the finished product, not the mess in between!\u00a0<\/span><\/li>\n
  2. 2.<\/span> Direct Mail Campaign<\/span><\/a><\/span>: <\/span>A physical mail box is MUCH less crowded than a digital mail box. In today\u2019s world, direct mail is the way to go! It\u2019s a fantastic technique to get a customer\u2019s attention.\u00a0 <\/span>Did you know that direct mail gets nine times more attention than an email? 76% of those consumers TRUST direct mail when making a purchase decision and 57% of millennials have made purchases based off a piece of direct mail. It can also be argued that direct mail leaves a stronger foot print in a consumer\u2019s brain because when a person physically touches something, it\u2019s easier for their brain to recall that item or image.<\/span><\/li>\n<\/ol>\n

    J Lynn\u2019s Boutique ran a direct mail campaign by announcing that she is \u201cnow taking consignments\u201d.\u00a0 <\/span>Harvest Print pulled a list of future clients on the following statistics:<\/span><\/p>\n