{"id":348,"date":"2018-06-14T11:19:37","date_gmt":"2018-06-14T15:19:37","guid":{"rendered":"http:\/\/harvest-press.com\/?p=348"},"modified":"2018-06-27T22:53:08","modified_gmt":"2018-06-28T02:53:08","slug":"direct-mail-heart","status":"publish","type":"post","link":"https:\/\/harvest-press.com\/direct-mail-heart\/","title":{"rendered":"Direct Mail to the Heart"},"content":{"rendered":"
I called my mother on her birthday. She was upset that I called. <\/span><\/p>\n
\u201cYou know, today is my birthday\u201d she reminded me, sourly. <\/span><\/p>\n
\u201cI know, Mom, that\u2019s why I called you and said happy birthday. Want to videochat?\u201d<\/span><\/p>\n
\u201cYou could\u2019ve mailed me a card\u2026\u201d she said. <\/span><\/p>\n
This conversation made no sense. I was offering to video chat with her, face to face, or as close to it without actually being there. I sent her dozens of celebrating heart shaped emojis and a gif of her favorite cartoon, Tweety Bird, blowing a kiss. And still, our conversation was over before it began. A card is what she wanted. A card, something that, to most, gets tossed in a drawer or magnetized to the fridge for some time, until it grows too old to be seen anymore. At least, that\u2019s how I felt before I learned the power of Direct Mail. <\/span><\/p>\n