Make a Big Impact With Building Signage
I recently had a conversation with someone about school choice and she mentioned a small private school she passes on her drive to work every day. She said it looks really nice, citing building, upkeep, and signage as reasons it might be a great place to try.
Note that she did not actually know anything about the place, but the look of it had her thinking it would be worth considering.
This is the power of effective signage. It’s a very affordable means of advertising and can make a big impact. Think about the typical routes you drive on a daily basis, and you’ll probably be able to picture quite a few signs that you see along the way – both the good and the bad.
The impact of a sign is immediate – you are either drawn to it or not, willing to read it or not. But the process of making an attractive sign is especially important. When designing any type of building signage, there are many questions and factors to consider in order to achieve exceptional results.
Here are some basic design principles to keep in mind that will help you create attractive, high impact signage that is readable, beautiful, and effective.
Choose the Right Type of Sign
Here at Harvest Print and Marketing Solutions, we offer a wide variety of building signage and design options. Depending on what your need is, you will want to choose a sign that works best for your purposes. Here are just a few of the sign types to consider:
Banners – These are ideal for events or to make the roadside of your location pop.
Building Signs – Make the exterior of your business stand out against competitors with a custom designed building sign. Options include max metal signage and illuminated signage.
Yard Signs – A yard sign is a great way to increase your advertising reach. Window Graphics – A window decal is an ideal way to advertise events or basic
information about your business (such as hours or services).
Wall and Floor Graphics – Whether you have a catchy slogan, a company logo or an artsy picture, a wall or floor graphic acts as a proven method to customize any empty space.
Make it Visible and Legible
In the world of building signage, less is usually more. Your top priorities should be to make your sign visible and legible. Here are a few ways to do that:
1) Keep your message brief and to the point. Too much information makes it hard for viewers to see the sign at a glance and learn what you want them to know.
2) Choose a sign that’s the correct size. The biggest factor here will be making sure it’s the right size for the distance from which people will view it.
3) Make sure there are no potential obstacles, such as other buildings, signs, or landscaping.
Keep it Clutter Free
A successful sign will communicate a message clearly and concisely. Adding too many words or graphics may be distracting or off-putting to potential clients or customers. Choose words and images that aren’t too busy.
The area of a design that is left unused by either text or graphics is referred to as “white space.” This is not necessarily white in color, but rather empty of any design. This empty space is important, and actually impacts the readability of the sign.
People often try to fill up advertising space with as much information as possible, but in actuality, it is ideal to leave 30-40% of the sign’s face area as white space for optimal readability.
Type and Fonts
Again, less is more when it comes to building signage, and this includes the type and font you choose. Most professional fonts have a variety of weights, ranging from regular to bold, black, extended, and so on. You can use these types to your advantage, to make sure the right messages are getting across.
When choosing fonts, you will typically want to avoid using more than two fonts in a single design. Otherwise, your sign may start looking cluttered, as mentioned above. Choose fonts that are clean and legible, easy to read from a distance.
Images and graphics
When deciding on images and graphics for your sign, there are a few tips that can help make your sign pop. At Harvest Print we can help you design a sign that utilizes these tips in the best way to fit your style and preference.
1) A border is recommended if your audience will most likely be drivers, as it helps the eye to focus on the message.
2) Use full-color digital photos to add greater impact. Company logos, artwork and other graphics may help to visually enhance design and layout. Remember, though, that too many graphics can do more harm than good.
3) Choose foreground and background colors that contrast well and don’t obstruct legibility. The greater the contrast between colors of the background and foreground, the easier it is to read a sign from a distance, so avoid like colors when making this decision.
Keep Things Up to Date
Lastly, make sure you are keeping your building signs up to date with current advertising trends. It would be great to just design a sign and never think about it again, but that’s not how the world of advertising works.
If it has been awhile since you’ve updated your business’s signage, contact us at Harvest Print and we’ll help you make the changes you need.